Amy Taylor has been upped to EVP, Universal Partnerships & Licensing, where she will continue to oversee UP&L’s North American promotions, worldwide licensing, worldwide digital and interactive activities and retail development for Universal Pictures and Focus Features.

Taylor also continues to oversee licensing, promotional and retail development efforts for the Universal library, which includes franchise properties like Curious George and Scarface. The team that she oversees is currently handling promotional efforts for the Universal films that are being produced with Hasbro including Battleship and Stretch Armstrong.

Taylor recently spearheaded the promotional and licensing sales aspects for Universal Pictures and Illumination Entertainment’s 3-D film Despicable Me. During her 13-year tenure at Universal, Taylor has held senior leadership roles in both Universal’s promotions and consumer products groups where she helped launch products and promotions for event films including The Cat in the Hat, The Incredible Hulk and the Jurassic Park films. Prior to joining Universal, Taylor, held marketing positions with Warner Bros., Consumer Products and Hanna Barbera and was responsible for Cartoon Network and Turner properties including Scooby-Doo, The Flintstones and Tom and Jerry, among others.