BCP Imports, creator of the widely popular children’s collectibles, Sillybandz, has selected L.A.-based consultancy Brand Central as its inbound/outbound licensing agency of record.

Brand Central will be responsible for acquiring brands to develop new licensed product lines of Sillybandz and licensing out the brand to licensee partners with the goal of creating a sustainable product offering.

Brand Central and BCP Imports have already identified several licenses they are seeking to acquire for the brand, ranging from sports and television to entertainment icons and popular films.

The agency is also in discussions with several potential manufacturers who are interested in developing Sillybandz licensed products in categories such as apparel, headwear, arts and crafts, confections and iphone applications.