Warner Bros. Consumer Products (WBCP) has promoted Pilar Zulueta to EVP and GM for EMEA, where she will hold responsibility for the management of licensing and retail business development activities.

Zulueta will continue to report to Jordan Sollitto, EVP of international licensing, and work with licensees, retailers, promotional partners and WBCP offices to oversee regional sales and marketing initiatives related to key consumer products categories including, toys, apparel and accessories, housewares, promotions and publishing.

The entertainment licensing portfolio Zulueta manages in the region encompasses global brands such as Looney Tunes, Harry Potter, Scooby-Doo and the DC Comics super heroes.

Zulueta joined WBCP in 1997 as GM of operations in Spain and Portugal and in 1999 she was promoted to VP and GM of Southern Europe. In 2002, she was promoted to SVP and the scope of her responsibility was expanded to include the entire EMEA region.