The Jim Henson Company is bolstering its brand presence across Asia Pacific with new licensing agents Wild Pumpkin, Medialink and Empire, signed to develop consumer products programs based on the prodco’s portfolio of IP.
Wild Pumpkin will represent various brands in Australia and New Zealand, including Henson’s newest preschool brands Sid the Science Kid and Dinosaur Train, along with evergreen brand Fraggle Rock and lifestyle property Skatelab. Nickelodeon Australia currently airs Sid The Science Kid and will debut Dinosaur Train this fall. Medialink is now repping Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China and Taiwan, and Empire will represent Sid The Science Kid and Fraggle Rock in those same territories.
Newsletter
