Ignition Licensing has forged a UK licensing partnership with The Jim Henson Company to reignite interest in Fraggle Rock, the Henson series that first premiered on HBO in the US and went on to gain global popularity between 1983 and 1987.

With a newly revised style guide, the five main Fraggles have gotten a bit of a makeover icons. In the UK, the show airs regularly on Cartoon Network, and first licensees for the new L&M program include Manhattan Toy Company for plush and puppets, Rasta Imposta for dress up, Fashion UK for apparel and Hype for greetings cards.

Ignition is currently in discussion with a number of partners in the areas of gifting and collectibles, stationery, apparel and accessories, publishing and home wares.

The US merchandising program kicked off last December with a Fraggle Rock Forever fashion collection designed by LA designers, launched at trend retailers Kitson in LA and Collette in Paris.