CPLG Canada, the entertainment and sports licensing arm of Cookie Jar, has appointed Al Fedrigoni to senior licensing director.

Fedrigoni brings more than 30 years of Canadian licensing experience to his role, where he will oversee key licensing programs, brand development at retail and strategic promotional partnerships nation-wide. He will handle television brands including Johnny Test, Inspector Gadget, and Totally Spies, book properties such as The World of Eric Carle and the design brand It’s Happy Bunny.

Fedrigoni previously held executive positions with The Walt Disney Company (Canada), most recently director of licensing for all toy categories. He was responsible for the toy launches of Disney film and television franchises throughout Canada including The Lion King, Cars and Winnie the Pooh.