Warner Bros. Consumer Products has partnered with Olympic medalist Nastia Liukin to create Supergirl by Nastia, a lifestyle merch line that will feature apparel exclusively at US mid-tier retailer JCPenney.
The apparel line features messages of empowerment, creativity, strength and intelligence and will retail from US$20 to US$38 per piece, including active fleece, dresses and tunics, knit pants, signature t-shirts, dancewear, fashion leggings, shrug tops and more.
The launch is being supported by an extensive marketing rollout, including circular advertising, direct mail, integrated social media and in-store promotions and appearances by Liukin across the US.
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