Fifi and Asda pair up for Easter promotion

UK-based Chapman Entertainment's Fifi and the Flowertots is joining with mass-market retailer Asda to launch its first ever Fifi Easter Giveaway from April 6 through April 18 in her home territory.

March 22, 2010

UK-based Chapman Entertainment’s Fifi and the Flowertots is joining with mass-market retailer Asda to launch its first ever Fifi Easter Giveaway from April 6 through April 18 in her home territory.

The preschool-focused promotion will be visiting four Asda supercenters throughout the UK with a number of planned in-store activities and giveaways of gardening packs, sunflower seeds and activity sheets.

The Chapman Entertainment series Fifi and the Flowertots currently airs on Five’s Milkshake! Block at 8 a.m. every weekday and on Nick Jr. in the afternoons.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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