A new partnership between Disney and Common Sense Media will see the two working together to build an internet and digital safety campaign for kids, tweens and parents.
Included in the initiative is a PSA and website featuring characters from Disney’s Phineas and Ferb, which will support CSM’s Rules of the Road for smart and safe digital media use, with tips on guarding privacy and protecting online identities, balancing cyber time thinking before texting or posting material online.
The PSA will air tonight on Disney Channel and Disney XD in the US and then go into daily rotation on both channels. Disney Online has also created a companion website at www.disney.com/commonsense, which will include the PSA and a guide for parents to teach responsible online behavior.
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