Pawtucket, Rhode Island-based toyco Hasbro has tapped Jerry Perez, formerly of Fisher-Price, LeapFrog and Learning Curve, as its new SVP and global brand leader for the company’s worldwide preschool business.
In the new role, Perez will lead global strategy, marketing and merchandising for Hasbro’s preschool brand portfolio including Playskool, Mr. Potato Head and Play-Doh, among others. He will also lead global efforts around the recently announced Sesame Street toy and co-branded games license, with the first products hitting shelves in 2011.
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