A new licensing deal between Chorion and Glenview, Illinois-based LCR Hallcrest will see the launch of Child Safety Products based on Mr. Men and Little Miss.
The agreement will see a line of products sold through Thermographics, LCR Hallcrest’s advertising specialty division that uses color-changing communication tools. Thermographic products are triggered by temperature and use liquid crystal and other thermochromic inks to produce unique dynamic premium and promo items.