Rainbow Brite makes a comeback

The colorful Rainbow Brite from the '80s is splashing onto the scene again, as United Media launches a new campaign for the retro property.

November 24, 2009

The colorful Rainbow Brite from the ’80s is splashing onto the scene again, as United Media launches a new campaign for the retro property.

Hallmark has launched the official interactive website at www.rainbowbrite.com, featuring animated videos, theme song, coloring pages, wallpapers and games. Meanwhile, master toy partner Playmates Toys will be rolling out a new Rainbow Brite fashion doll collection at Toys ‘R’ Us and Target in spring 2010, along with her horse friends Starlite, Shimmer and Sunriser.