US-based mall owner Simon Property Group is putting on a bunch of kid-oriented sponsored events at its locations for the upcoming holiday season.

The company’s national presenting sponsor Nestle Toll House will be running a Bake Some Love promo through the season with coupon distributions and more than two million free samples of the Toll House Cookies at 100 malls across the US on holiday weekends.

Associate sponsors Oriental Trading Company, Gymboree and Best Buy Mobile will also distribute coupons at participating malls, and network ABC Family will be promoting its 25 Days of Christmas with programming guides and free, pine-scented air-freshening ornaments.

Also, at more than than 100 malls, the Simon Kidgits Club will be throwing its annual Kidgits Holiday Celebration, in which kids can make reindeer food, write letters to Santa and parents can pick up coupons and info from the sponsors.