The ever-popular capper to the three-day event, KidScreen’s Summit’s Pitch It! session is on the hunt for the most promising tween-boy projects on the market.

With the competition for tween boy viewers heating up, this year the Summit is looking for applicants with new concepts targeting this growing demo. And to spice things up, the expert panel of judges will be getting some help during the live session from a group of tween boys that will get to critique and rate the projects – a first for the event.

Prospective pitchers should take the time now to prep their projects. The application process opens to registered attendees on December 23 at http://summit.kidscreen.com/pitchit.

KidScreen Summit 2010 is set to take over the New York Hilton in Manhattan from February 10 to 12. Check out the http://summit.kidscreen.com official website for more details.