Lisa Marks Associates is continuing to fill out the North American program for UK-based Coolabi’s girl-targeted Scarlett & Crimson brand with the appointment of Jem Sportswear and Awake as master apparel partner.
Jem will rollout a contemporary line of branded girls, tween and junior tees, sweatshirts, dresses, tunics and bottoms. It’ll include a range of print applications, fashion bodies and specialty washes and will launch back-to-school 2010.
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