Gogo’s Crazy Bones, which has been selling up a storm in the UK where it’s repped by Bulldog Licensing, has been seeing its own success State-side at mass retail.

Distributor iToys projects that more than 40 million of the collectible figurines will be delivered to retailers across the nation by year’s end. Joy Tashjian Marketing Group is the North American licensing agent on behalf of the brand.

Already the number one collectable toy in the UK, Spain and Germany, Gogo’s have had a hugely successful launch in Australia and the Nordic territories prior to its debut in the US. Bulldog has already secured one of the strongest licensing programs in the UK market, which is supported by all leading retailers in the territory and has a huge presence across the independent sector.

Meanwhile, the brand has also recently launched in the Benelux region, and promo agency Glow Europe has negotiated a loyalty program with major retailer C1000 for the collectible’s launch, which is now being extended to bring apparel, stationery and plush to market.