Panini is adding another category to its Euro program for Big Bocca and Rainbow’s Huntik.
The multi-territory deal covers 3-D figurines in the UK, Ireland, Germany, Austria, Switzerland, France, Spain, Portugal, Greece, Cyprus and Turkey. Panini’s full product range, including stickers and magazines, will be coordinated with the series’ broadcast in each territory, and it’ll support the product launches with a TV and press ad campaign.
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