Having just inked a deal for Horrid Henry, Grahame Grassby’s licensing agency Stella Projects has snapped up the rights to Classic Media’s Where’s Wally? for Oz and New Zealand.
The two-year deal will see Stella looking for licensing partners and retail opps for the publishing property, and the agency will also be on the hunt for third-party promo partners while coordinating marketing activities, specifically in the digital arena.
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