Doubling its share year on year to 1.8% and drawing 5.8 million viewers between January and March, up 14% from the previous year, Playhouse Disney UK saw its best ever quarterly performance.
The channel also saw its best weekly share among kids at 2.3% in April, a month that also had its best series launch with the preschool-targeted Special Agent Oso, which premiered on April 4 at 9:50 a.m. and attracted 377,000 viewers, including 181,000 kids aged four to 15.
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