With the upcoming live-action feature film Dragonball: Evolution set to hit theaters on April 8, Plus Licens has been appointed by Twentieth Century Fox to helm the merch program for the property in Nordic and Eastern Euro countries.
Partners already on-board for the international merch program are Bandai (master toy), Namco Bandai (electronic games) Panini (collectible stickers and albums), and a promo deal with Burger King has been locked down for Nordic and Eastern Euro regions.
The film is based on the popular manga series that boasts more than 500 animated television episodes, 14 video games, 17 features and more than US$4 billion in related merch sales.
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