Entertainment Rights-owned Big Idea is ushering in a host of new licensees for its faith-based VeggieTales property, set for a spring retail launch.
Hallmark’s DaySpring subsidiary, which manufactures Christian greeting cards, is on board for a VeggieTales social expressions line, which will rollout at Hallmark stores this year, starting with licensed Easter cards this spring. The line will also include song cards, everyday and seasonal counter cards, calendars, holiday greeting cards, ornaments, partyware, gift wrap and bags.
Also this year, Bendon Publishing is printing VeggieTales coloring and activity books, sticker books and fun kits, and work books with flash cards, reward stickers and educational kits.
And kids will soon be able to get VeggieTales-themed children’s room décor from The Northwest Company, which will include a twin-size bedding ensemble with matching rug, micro raschel throws and decorative pillows.