Five’s hit preschool block Milkshake is entering the online retail space in the UK.
Operated by Digital stores on behalf of Five, Milkshake’s branded online store, accessed via www.five.tv/milkshake, is offering up products based on its popular properties, including Noddy, Roary the Racing Car and Peppa Pig.
The launch of new shop also brings with it cross-promo opportunities, such as a ticket-purchasing feature for its touring stage show, Milkshake! Live: My First Concert.
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