Nickelodeon’s SpongeBob SquarePants continues to score high ratings, attracting nearly eight million total viewers for the premiere of SpongeBob SquarePants’ WhoBob What Pants?.
According the latest Nielsen ratings, the half-hour SpongeBob special drew 7.7 million total viewers, a 225% increase over last year’s time period.
The special ep garnered triple-digit increases with all core kid and tween demos, averaging a 11.8/4.1 million kids 2-11 (up 189%); a 12.7/2.7 million kids six to 11 (up 152%), and a 10.8/2.3 million (up 168%) tweens 9-14.