HIT Entertainment chief Jeff Dunn has reorganized the company’s management roster with an eye towards growth in the coming year.

Peter Byrne will now be dedicated exclusively to expanding international business and developing markets, third-party licensing and acquistions. Under the title of EVP of consumer products and home entertainment, Byrne will be based in London and will report directly to CEO Jeff Dunn.

To complement Byrne’s role, Pam Westman has been promoted to EVP of consumer products and home entertainment, the Americas. She will be responsible for consumer products, home entertainment, retail development, marketing and creative services in the US, Canada and Latin America.

HIT has also created the global brand management function across its divisions and has promoted Natasha Fishman and Rick Glankler to SVP of brand management. In this role, both will be responsible for the long-term planning and strategic direction for HIT’s portfolio of brands.