ITV Worldwide, Granada International and Granada Ventures will be renamed ITV Global Entertainment.
The newly dubbed company will act as ITV’s global distribution arm for television, home entertainment, publishing, consumer products and international networks businesses.
ITV Global Entertainment distributes thousands of hours of television series, television movies and films from ITV Productions and many other independent producers to more than 200 countries worldwide. The company’s consumer products division has more than 250 licensees throughout 70 countries.
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