BabyFirst bows new production arm

BabyFirst has formed BFTV Productions, an in-house unit established to produce original TV programming for the preschool market.

September 11, 2008

BabyFirst has formed BFTV Productions, an in-house unit established to produce original TV programming for the preschool market.

The new production arm will make its market debut at MIPCOM with two original preschool properties The Greenies and Hello Around the World.

The Greenies is a 26 x five-minute dialogue-free series and Hello Around The World is a 39 x three-minute series that teaches kids how to say various international greetings.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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