Chorion’s New York office has named Nickelodeon & Viacom Consumer Products vet Robert Traub as VP of licensing for the Americas.
Traub will be responsible for all aspects of the licensing and merchandising campaigns for Chorion’s properties in the US, Canada and Latin America, including Mr. Men and Little Miss, The World of Eric Carle, Olivia, Paddington and Trucktown.
Traub previously worked for eight years as director of global retail and marketing development for NVCP, and previous to that served as director of marketing and sales at Marvel Entertainment Group.
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