FremantleMedia is betting it’s a WeeWorld after all

FremantleMedia Enterprises has picked up licensing right to Boston, Massachusetts-based online community WeeWorld and is getting to work on develop a merch program for the brand and its avatar the WeeMee.

August 14, 2008

FremantleMedia Enterprises has picked up licensing right to Boston, Massachusetts-based online community WeeWorld and is getting to work on develop a merch program for the brand and its avatar the WeeMee.

The site www.weeworld.com currently has more than 23 million WeeMees registered worldwide. The customizable, interactive avatars can also be used be created on several sites, including Windows Live Messenger and AOL’s Instant Messenger, and are portable to all major social networks and blogging sites.

For its part, FME is looking to expand WeeWorld into a variety of categories, including collectibles, apparel, home, toys, and gifts.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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