Turner Broadcasting UK has appointed Egmont Magazines to publish the first official title for its boys property Ben 10.
The mag is scheduled to launch in 2009, following Egmont’s successful pitch for the Cartoon Network property.
The first issue hits UK newsstands on August 27, and will offer readers insight into characters and storylines and provide interactive features and exclusive gift giveaways.
The mag will target the TV series’ core six- to 11-year-old boy audience with an initial print run of 80,000 copies.
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