Treading into established Cartoon Network territory, Disney is re-branding Toon Disney in the US as Disney XD, and is aiming to cater to the boys six to 14 demo with a mix of live-action and animated programming.
Disney XD is going live on-air, online and on mobile in February 2009, and plans to draw programming from Disney-owned sportsnet ESPN as well as launch new series.
As for the 19 Jetix channels and six Toon Disney channels currently operating outside the US, re-branding decisions are being made on a case-by-case basis and changes, if any, will go into effect at a later date.
Disney XD’s launch slate includes new productions: Aaron Stone, an original live-action teenage adventure series, Mongoose & Luther, another live-action series with a comic bent, and the animated short-form series Hero and Not (working title) produced in Italy by Studio Bozzetto & Co.
The slate will also feature series currently airing on Disney Channel and Toon Disney, including Phineas and Ferb and Batman: The Animated Series.