UK-based Bulldog Licensing has inked a deal to represent Ged Backland’s baby/toddler IP Goochicoo.
The cheeky range of characters and slogans like ‘Give Peas a Chance’ currently appears on a range of products, including bibs and cutlery from Tommee Tippee and bedding from Izziwotnot as well as greeting cards in the UK from Clintons Cards.
Bulldog will be working to expand the property into the US and Europe.
The initial plan includes a move into baby food, homewares, apparel, car accessories and personal care.
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