Green’s, a leading baking mix brand in the UK, is re-launching its brand with a kid-centric bent.
The product line has undergone a complete package re-design, including a putting a decorating tube in all its kids’ products along with an activity sheet to add to the baking experience.
Green’s has a large portfolio of licenses, including Barbie, Dennis the Menace, Dora the Explorer and Tom and Jerry.
As part of the re-launch, Green’s will introduce two new properties into the mix, In the Night Garden and Tweety Pie.
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