4Kids readies Dinosaur King merch

4Kids Entertainment has inked several licensees to help launch the worldwide program for boys action-centric property Dinosaur King.

July 24, 2008

4Kids Entertainment has inked several licensees to help launch the worldwide program for boys action-centric property Dinosaur King.

Master toy licensee, Playmates Toys is releasing a full line of dinosaur figures and role-play items in spring ’09 based on the TV series currently airing on the 4KidsTV block on Fox.

Upper Deck is also launching an all-new trading card game in October and in September Sega is releasing a kid-friendly video game for the Nintendo DS platform.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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