MTVNI goes back and forth with YOYO

YOYO TV has forged a blanket deal with MTV Networks International that will see more than 118 hours of animation from Nick's vaults land on the Singaporean broadcasters airwaves.

July 18, 2008

YOYO TV has forged a blanket deal with MTV Networks International that will see more than 118 hours of animation from Nick’s vaults land on the Singaporean broadcasters airwaves.

The new sale builds upon a 2005 agreement that spawned the launch of a Nick-branded block for the broadcaster that currently airs series such as SpongeBob SquarePants, Avatar, Dora the Explorer and Go, Diego, Go!.

With the programming boost YOYO TV plans to mount a school holiday campaign showcasing new eps of already running series and the debut of Blue’s Room.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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