Ben 10 lends hand to UK-based Spellathons

Cartoon Network has teamed up with the UK-based learning disability charity, Mencap, to support literacy through its annual spelling competition, Spellathon.
July 15, 2008

Cartoon Network has teamed up with the UK-based learning disability charity, Mencap, to support literacy through its annual spelling competition, Spellathon.

By recruiting Ben, from Cartoon Network’s Ben 10, to back the competition, Mencap is hoping to boost participation in the events, now in their 15th year.

Cartoon Network will promote the Spellathons in the nation’s public schools by utilizing Ben 10 and other characters from the series for in-school contests and signage.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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