Atari appoints UK’s Rocket Licensing to rep brands

Atari, producer, publisher and distributor of interactive games, has appointed UK licensing agent Rocket Licensing to rep its classic trademark and the Alone in the Dark brand in the region.

June 25, 2008

Atari, producer, publisher and distributor of interactive games, has appointed UK licensing agent Rocket Licensing to rep its classic trademark and the Alone in the Dark brand in the region.

Rocket is initially targeting apparel, homewares and accessories licensees to produce good for the adult and collector market wit links to fashion and lifestyle retail outlets.

Additionally, with the Atari Mount Fuji trademark, created in 1972, being recognized the world over, the company is looking to appoint licensing reps around the globe to license the trademark and images and icons associated with classic Atari titles, including Asteroids, Breakout and Pong.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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