Chorion has tapped Exim Licensing Group to rep Mr. Men & Little Miss publishing-based brand for merch and promotions in Latin America, the Caribbean and Hispanic Puerto Rico.
Exim current portfolio in the regions includes properties from WWE, Discovery Channel, United Media, MGM, American Greetings, DIC Entertainment, Nelvana, Pokémon and HIT Entertainment.
Exim will be looking to establish a licensing program targeting adults, teens and tweens with fashion-forward merchandise.
The Mr. Men & Little Miss property is based on the original book series by Roger Hargreaves, which has sold more than 100 million books worldwide.
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