Italian licensing agency TeamWorks has reached an agreement with Korean CLKO Entertainment to exclusively rep fantasy character Mashimaro in Italy and Greece.
Mashimaro, a marshmallow-like little rabbit, was first launched as an internet IP, through Flash animated shorts.
The property already has spawned a wide variety of products, including toys and gifts, home accessories, costume jewellery, watches, towels, handbags, backpacks, purses, puppets and more.
TeamWorks will be the exclusive agent for the Italian and Greek territories and is looking to develop all licensing activities for established product categories and new ones.
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