Gorian Consumer Products has been appointed as Chorion’s licensing agent for Noddy in Germany, Austria and Switzerland and will take on merch, publishing and promo rights.
The first Noddy book, Noddy Goes to Toyland was published in 1949 and the franchise has moved on to sell more than 200 million books in 40 different languages.
The latest Noddy series Make Way for Noddy hit TV screens in 2002.
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