Recently merged Granada Ventures and Granada International have named Gustavo Antonioni to the newly created post of commercial brand director.
The former Marvel Entertainment and Warner Bros. exec will be responsible for driving the global marketing and licensing strategy for ITV’s key commercial brands, managing the global marketing team, as well as overseeing the brand management and L&M teams. He will also be working closely with ITV’s marketing and commercial teams.
Most recently, Antonioni has worked as an industry consultant covering brand creation to licensing distribution with clients such as Disney and Warner Bros.
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