Parthenon Entertainment Group has appointed Tomy as the European master toy licensee for preschool property The Magic Roundabout.
Tomy is planning to roll out its first product range in spring 2009 and is looking to cover key preschool toy categories like plush and playsets.
The updated CGI version of The Magic Roundabout premiered on UK airwaves last October on Nick Jr. and has been watched by more than 1.7 million viewers.
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