Plus Licens to lead Eastern Europe to Sesame Street

Starting this month, Plus Licens will be repping Sesame Workshop's flagship brand Sesame Street across Eastern Europe and Scandinavia.

April 24, 2008

Starting this month, Plus Licens will be repping Sesame Workshop’s flagship brand Sesame Street across Eastern Europe and Scandinavia.

The agency will oversee L&M activity for Sesame where the long-running series is currently broadcast, including Sweden (SVT), Norway (NRK), Denmark (DR), Iceland (RUV), Poland (Mini Mini) and Hungary, Czech Republic, Romania and Slovakia (MiniMax).

Plus Licens AB was founded in 1977 and has offices in Stockholm, Warsaw, Moscow, Budapest, Prague, Bucharest, Zagreb and Paris. It’s the largest independent licensing company in Eastern Europe and Scandinavia, covering 32 countries and reaching more than 438 million consumers.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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