qubo has created nutritional guidelines that will dictate advertising decisions for the channel as well as its blocks on NBC, ION Television and Telemundo.

To create these nutritional guidelines, qubo enlisted the help of childhood obesity expert Goutham Rao, clinical director of the Weight Management and Wellnsess Center at Children’s Hospital of Pittsburgh of UPMC.

The guidelines list acceptable nutritional intake limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium.

In addition to announcing its new nutritional guidelines, qubo recently unveiled a series of PSAs created in conjunction with the U.S. Department of Health & Human Services, the Ad Council and the U.S. Olympic Committee designed to promote exercise and healthy eating to children.