United Media has tapped Shawn Lawson Cummings as its SVP of international licensing.
Lawson Cummings will be charged with overseeing all aspects of the company’s international licensing business, including Japan, Asia, Europe and Latin America and will report directly to president and CEO Doug Stern.
Previously, the exec was the VP of international licensing and sponsorship for Major League Baseball, where she provided strategic direction and managed all aspects of the company’s international licensing, consumer marketing and retail operations for Asia, Australia, Canada, Europe and Latin America.
United Media is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content.
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