Kidz Entertainment/EEMC has expanded its partnership with MGA Entertainment. In addition to repping the toyco’s Bratz property in the Nordic region, Kidz will be bringing the brand to Eastern Europe.
Kidz first started merchandising Bratz in the Nordic territories in mid-2001, and has since helped build the brand’s global profile.
With a full range of products, including TV, movies, publishing and games products, Bratz already has established itself in Russia, and Kidz Entertainment is hoping to have similar success in the rest of Eastern Europe.
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