People moves: Imira Entertainment appoints merch expert

Barcelona, Spain-based Imira Entertainment has appointed Laura Navarro to spearhead its merchandising push in Spain and Portugal.

March 25, 2008

Barcelona, Spain-based Imira Entertainment has appointed Laura Navarro to spearhead its merchandising push in Spain and Portugal.

Navarro is the company’s new licensing manager for Spain and Portugal and is charged with further exploiting all rights across Imira’s property portfolio that includes Lola & Virgina and third-party content such as Spellbound’s Koala Brothers and Millimages’ Louie.

Navarro was previously sales manager at Iberian L&M agency, TBZ.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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