Wal-Mart de México and LazyTown Entertainment have created a strategic alliance to address the rising epidemic of childhood obesity.
The multi-year, all-encompassing strategy includes launching full range of LazyTown healthy products and providing ideas and solutions to parents. Community events and targeted promotions will launch later this year.
Wal-Mart de México and LazyTown have worked together in the past. At the end of 2007, LazyTown and Wal-Mart’s Vips restaurant chain signed a license agreement to develop a Children’s Menu using LazyTown’s nutritional guidelines.
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