Classic Media, an Entertainment Rights Group company, has appointed Colin McLaughlin, to the position of licensing manager.
McLaughlin brings a proven track record of developing and executing character and brand-driven retail programs from his tenure as senior manager of brand licensing at US-based apparel retailer Steve & Barry’s. In that post he negotiated contracts, managed the product development process, and achieved revenue growth through creative in-store marketing, merchandising, sweepstakes and events.
He will be responsible for building partnerships in North America with key licensees and retailers, leveraging the company’s portfolio properties, including Casper the Friendly Ghost, George of the Jungle, Guess with Jess, Gumby, Underdog and Where’s Waldo?.
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