Turner Entertainment Networks Asia has tapped Benjamin J. Grubbs to lead its aggressive interactive development strategy as regional director of interactive media.
In the newly created post, Grubbs will oversee the development and management of TENA’s interactive business, with a mandate to create and execute more first-to-market initiatives.
He will be tasked with facilitating audience aggregation through interactive apps, in order to extend the presence of Cartoon Network, Turner Classic Movies, POGO, Boomerang and HBO India.
Grubbs comes to Turner after years of service at eBay and Yahoo! in Singapore.
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