Nickelodeon Australia has officially launched a project entitled The Australian Kids and Family Panel, a national research initiative which aims to provide information about the family unit, parents and kids.
Conducted by independent research company Looking Glass Insights, the project covers 1,200 homes and will run over the next three years. It’s a customized national panel involving both regional and urban households, with at least one child up to 15 years old.
The project’s remit is to provide immediate insights into the Australian life as well as provide cumulative data and fuel specialised projects.
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